ASSESSMENT CRITERIA: What I’m marked on

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3 assessment objectives AO2/AO3/AO4

All 3 are marked across blog, product and evaluation ('creative critical reflection')

AO2 20%

Knowledge and understanding of how meanings are created in media products

• Media language; representation; construction of preferred reading; awareness of multiple audiences
• Institutional context: reflecting Indie or subsidiary/studio
• AO2: Must be applied

AO4 20%
Undertake and apply appropriate research

• Must include relevant, specific examples
• The product must reflect this research
• Evaluation must reflect this research 
• Research to include:
• Other film openings
• Film locations
• Audience
• Institution (e.g. Titles)

AO3 60%

Evidence of planning

Detail of decisions/revisions: the journey

Product as outcome of this process; clearly a film opening 

Meaning clear to the audience [BUT; Narrative Enigma is fine]

(Sense of branding - Social Media)

Use of element relating to film production:

• Use of convention + genre
• Storyboards +/or animatics
• Scripts [use formal layout]
• Shot lists
• Location recces [visiting, looking round, test footage]
• Mise-en-scene (props, costume etc; set dressing)
• organisation + direction of actors [film behind-scenes evidence]
• Use of sound 
• Use of editing
• Use of titling

Digital creative tools used in creative critical reflection