CONVENTION: AUDIENCES

The Film Industry likes to study the tastes and opinions of their audiences, either through surveys or interviews because the film market is a moneymaking industry. It only remains successful by producing films that make profit. Therefore, the producers need to bring in as many viewers as possible. They must make sure that their story board appeal to the greatest number of viewers. 

How to target younger audience

1. Develop Social Media Platform:

• Identify which platform their target audience use the most.
• E.g. Pintrest has more female user. Therefore when targeting a female audience this platform should be prioritised.

2. Keep Up-to-Date:

• It is important to remain up on new trends emerging in the digital space.
• Be aware of what other companies are doing.

3. Dive into Conversation:

• Social media gives the best opportunity to have real-time conversation with their consumer, target audience and friends.
• Include a good dose of engagement and conversing with people.

4. Stay Relevant:

• Do research which cultural topics and influencers their target audience is talking about.
• An easy way of doing so is to search for popular hashtags on social media.
• Overlap audience's interest to excite and engage consumer.

5. Create Content with High Share Value:

• High share value is more likely to create a viral effect.
• Consumer tend to share content that is less promotional and more personal. Therefore include  some inspirational content.

6. Strong Visuals are Key:

• Sharing photos is a common way for consumer to communicate their interests and ideas.
• Consumers are likely to engage on posts with striking imagery.

7. Produce Compelling Videos:

• Youtube or Instagram is a growing platform and it is great to reach big audience.

8. Optimise for mobile:

• These days more people are using their phone.
• Make sure contents look great and easy to share.

9. Implement an Influencer Strategy:

• Collaborate with partner e.g. bloggers since they have a strong fan base.

10. Reward Audiences for their Engagement:

• Hosting contests and giveaways is a great way to increase exposure for consumer to like or share a post.