THE GANT RULE

This Gant Rule was made up  by someone called Charles Gant a box office analyst. He believed that the box office of a film will be successful when it makes ten times as much in the US as in the UK. One good example is Maze Runner (2014). It made  £4m in the UK and $40m in the US.

However, this is not always the case, some movies can do incredibly well in the UK but flop in the US. This was the case for Bridget Jones's Baby because that made $60m in the UK but only $24m in the US. Why might this be? Well Bridget Jones does not have a wide American appeal and has a lot of jokes or references that only people from the UK will understand. This was a crucial reason as to this was a flop in the US. 
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